After marketers leave the platform, Twitter provides incentives to advertising.
To kick-start its business after Elon Musk's takeover, Twitter Inc. is providing incentives to advertisers to raise their spending on the site.
After Elon Musk's takeover caused many businesses to draw back, Twitter Inc. is providing incentives to advertisers to raise their spending on the site in an effort to revive its business.
Those with knowledge of the situation were cited by the Wall Street Journal in its story on Thursday.
Many well-known businesses have declared they will stop running ads on Twitter.
featuring major brands like General Mills and Pfizer, as well as automakers Ford and Audi, while scores of others are said to have discreetly quit advertising on the site.
included a divisive update to the monthly membership Twitter Blue programme that for a time offered paid verification checkmarks.
although advertising continues to be the mainstay of Twitter's revenue.
This week, Musk publicly argued with Apple, the largest company in the world by market capitalization, asserting that the Silicon Valley giant "largely stopped advertising" on the platform and "hates" the company.
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